SAN FRANCISCO, Feb. 13, 2018 -- The San Francisco Giants today announced that it has named 215 McCann as its new advertising agency of record, following a competitive review.
"We met with several agencies, and we connected with 215 McCann immediately," said Mario Alioto, Giants executive vice president of business operations. "We had a strong chemistry from the start and 215 McCann seemed to really understand our brand and our organization goals. The quality of their work — both strategy and creative — was equally impressive. Having worked together for a few months now, we are thrilled with our decision."
The team has built a strong record of successful marketing and advertising campaigns. The Giants tasked 215 McCann with creating a new campaign that celebrates the team's 60th anniversary in San Francisco and engages and grows the Giants' loyal and dedicated fan base.
215 McCann, which was founded in 2008 and has deep experience across entertainment and technology brands, will handle all creative responsibilities and will partner with sister agency Casanova//McCann for media planning and buying. Together, they will integrate advertising across digital, social and mobile platforms with more traditional TV, radio and out of home channels. "We couldn't be more excited to partner with the Giants," said Kelly Johnson, president of 215 McCann. "The team is deeply rooted in the San Francisco Bay Area – not just as a baseball team and three-time World Series champions, but also as a civic leader."
"The Giants are widely regarded as pioneers and leaders in professional sports and throughout the community. We look forward to celebrating this team that represents Bay Area values of innovation, diversity and inclusion," added Scott Duchon, chief creative officer.
About 215 McCann
215 McCann, operating at the intersection of entertainment and technology, is a unit of McCann Worldgroup. McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), and PMK-BNC (entertainment/brand/popular culture).
About the San Francisco Giants
One of the oldest teams in Major League Baseball, the 136-year old franchise moved to San Francisco from New York in 1958. 2018 marks the Giants 60th year in San Francisco and will be celebrated with events throughout the season to commemorate this diamond anniversary. After playing a total of 42 years in Seals Stadium and Candlestick Park, the team moved to the privately constructed AT&T Park in 2000. The organization is widely recognized for its innovative business practices and baseball excellence. In 2010, the franchise was named the Sports Organization of the Year by Street & Smith's Sports Business Journal and in 2010 was named Organization of the Year by Baseball America.
Since opening its gates, AT&T Park has become internationally-renowned as a premier venue in the world of both sports and entertainment. On the diamond, more than 56 million spectators have witnessed a number of magical moments, including three World Series Championships (2010, 2012 & 2014), the raising of four National League Pennants and seven playoff appearances. On June 13, 2012, the organization's first-ever Perfect Game was thrown by Giants ace Matt Cain. On July 10, 2007 AT&T Park was the center of the baseball universe when it hosted the 78th Major League Baseball All-Star Game. AT&T Park has also played host to some of music's biggest acts, including Lady Gaga, Beyoncé & Jay Z, the Rolling Stones, Bruce Springsteen and the E-Street Band, Green Day and Billy Joel.
Off the field, the Giants have one of the premier community outreach programs in professional sports. Through its community outreach programs, the Giants and the Giants Community Fund work with corporate and non-profit partners to raise awareness, educate and generate interest in a variety of issues important to both their fans and community. These issues include education/literacy, violence prevention, health and youth recreation and fitness. The Giants Community Fund's Junior Giants Baseball Program received the 2015 Commissioner's Award for Philanthropic Excellence, and the San Francisco Giants were named ESPN Sports Humanitarian Team of the Year in July of 2016.
SOURCE McCann Worldgroup