We’re extremely excited about the updated, refreshed logo, and the new direction our overall branding is heading.
Farmington Hills, MI February 13, 2018
Amerisure Insurance is kicking off 2018 with a new logo, which will soon be followed by a refreshed brand look. The goal of the brand renovation is to contemporize the Amerisure look and feel, while maintaining key elements that the company has established over its 106-year history.
With the logo refresh, Amerisure has:
- Kept the flag, but updated its look and position relative to its name
- Adopted a bolder and stronger font to represent the new positioning of its brand
- Modernized the brand by using only Amerisure without the word “Insurance”
- Retained its red, white and blue color palette
“We’re extremely excited about the updated, refreshed logo, and the new direction our overall branding is heading,” said Greg Crabb, Amerisure president and chief executive officer. “We want our partner agencies and policyholders to know that even though our look may be changing, we remain committed to being agency driven and delivering superior service.”
The refreshed logo is only a launching pad for Amerisure. Throughout 2018, the company will continue modernizing the brand, including its tagline, messaging and imagery. Along with updating its brand, Amerisure is also enhancing several tools and services to better serve its partner agencies as well as its manufacturing, construction and healthcare clients.
About Amerisure Insurance
Amerisure Mutual Insurance Company is an insurance organization charged with creating exceptional value for its Partners For Success® agencies and policyholders. As an A-rated (Excellent) property and casualty insurance company licensed in 50 states, Amerisure provides a comprehensive line of insurance products to protect businesses focused in construction, manufacturing and healthcare through strategically located Core Service Centers. For more information, visit amerisure.com.